When looking for 420 evaluations or medical marijuana card, most patients were not able to consult the right doctors because of the stigma involved. The thought that medical cannabis can help save lives and patients should be able to access this incredible plant without leaving the comfort of their home led to the inception of ONLINE MEDICAL CARD.
They had the idea but somehow were not able to reach their patients or target audience because of the stiff competition from their competitors who were using every black hat techniques to grow their brands in the market. With our digital marketing packages, they have to date provided more than 250,000 evaluations and are growing every passing day with flying colors. Now, Online Medical Card is one of the leading online cannabis portals who is providing quick 420 evaluations in California.
Website– The client’s website- www.onlinemedicalcard.com had a lot of problems. Their domain and page authority was not improving, Rather they were stuck on 25 and 28 respectively. The site had a loading speed of more than 10 seconds. Their website was crashing again and again. Links were often redirected to 404 error pages. Most of the pages of their website were not at all responsive. Bounce rates were higher because of the navigation issues. A lot of inconsistencies were seen in the design part as well.
YouTube– YouTube is second to Google in terms of searches. So, having no presence can affect the business nowadays. They did start a channel but were not able to gain the attention of their customers or online users. They were focused more on promotions rather than working on providing information. This affected their online presence as well. They were just able to gain 500 subscribers with no direction or strategy.
Social Media- They started with Facebook at first. But, there was no consistency with the posts or engagement. There was no involvement in Quora or Reddit. They were practically out of place on such an important platform which is used by millions of users.
All of this altered their ranking and online presence which ultimately affected their traffic leads and conversions.
We helped them uncover all the facts and figures concerning their website and other online channels.
For Website– We conducted the website audit for their website to get an insight. For starters, we build a custom-code WordPress responsive website for them. We recreated the content along with resolved all the design inconsistencies from font type, size to image optimization. Then, we performed white-hat search engine optimization on this site to improve its performance on SERP.
For Youtube– We helped them optimize their YouTube channel as per the updated SEO guidelines. Plus, we created animated videos for them as well on different trending and informational topics.
For Social Media– We created different social media channels such as Instagram, Twitter, and created a content strategy for all of them including Facebook.
We used the following strategies-
1. Full Website Audit
2. Website Design and Development (Including Content)
3. YouTube Channel Optimization
4. Social Media Marketing Strategy
Their website’s Domain Authority (DA) and Page Authority (PA) increased to 32 and 38 respectively which increased the credibility of their brand as a whole. With our result-driven marketing strategies, they were able to generate over 10,000 leads per year. Plus, converted more than 100 sales per day from online leads alone. And achieved more than 240% ROI over $250k spent annually using paid advertising.