Digital Marketing Trends To Stay For 2020- November 15, 2019 - Views: 207
The world of digital marketing is continuously evolving. Every year there are new techniques that enter the market, and each one of these is then tried on the audience and further weeded out.
So, now, with 2020, what is going to stay for another year and needs to be adopted, we have it all here. Let’s deep dive into what we can expect from the coming year and why it’s working.
Influencers Do Run The World
If you rewind to about a decade ago, it was the socialites that needed to support your clothes. Then came social media, and it was all these people with huge followings, and now we’re here.
Brands are no longer running behind the person with the biggest but rather niche following. At one point, there were celebrities that, just to bump up their following, would buy followers.
Now that has changed. Brands, when they collaborate with an influencer, expect the followers to have unwavering trust in them.
It is all in a bid to become more authentic. TikTok is a leading example of how low budget basic videos strike a tone with the audience. Projected ad spent on influencers is expected to grow to 10 billion by as early as next year.
Video Is Leading The Engagement Game
Unless you live under a rock, you would know we are in the midst of a streaming war. Where every major platform is trying to get our attention. In all this mess, one thing is clear video is here to stay.
Digital budgets for video just this past year were 25% bigger than the year before. Statistics for live videos are even more promising, with people spending 3X more time watching live videos than any other form. If you can figure out a way to monetize live videos and streaming, you will hit a home run.
Tech is Omnipresent
5G technology is all set to bring about a revolution in the way we consume and engage with content. 5G enables heavier technologies to run on smart devices.
AI will now be accessible beyond the chatbots. It is now going to help personalize searches.
Content now will be driven by personalization. Ease of searches has also been on the rise, just have a look at how google home has managed to become a mainstay rather than a freak show at homes. It is the tech that is going to determine how users, in the end, interact with the created content and lead to conversions.
Interactive Content Is The Future
Static websites displaying plain text are on their way out. Ever since BuzzFeed has gained notoriety, it has found new ways to ensure that consumers interact with content. Even if you leave the digital world behind, immersive experiences like the Ice Cream museum are defining this generation.
In the digital sphere, you don’t have to go further than the integration of AR/VR on websites. 360° videos are an excellent way for the audience to experience a slice of the real world while sitting peacefully at home.
On Instagram, you can go a step ahead and sell products right from inside the picture.
Social Media Marketing Services are here to stay. So, jumping on the bandwagon is a good idea.
Content Experiences Are At The Heart of Content Marketing
Content Experiences are achieved when you have managed to strike a balance between content and context. Every campaign takes into account elements like design, environment, and placement to create maximum impact.
It takes into account multiple platforms and allows users to connect with the brand on a personal level.
If you, as a marketer, want to succeed in the upcoming year, you need to focus on affordable SEO services, great content, and high engagement.
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